Stop Wasting Ad Dollars: The Secret to Creating Landing Pages that Convert

One of the popular services I provide is creating landing pages, which can help businesses boost sales, increase awareness about their offers, and generate leads for future sales.

What is a landing page? 

A landing page is a web page that is specifically designed and optimized to serve as the entry point for a website or a particular marketing campaign. Its purpose is to capture the visitor's attention and persuade them to take a specific action, such as signing up for a newsletter, purchasing a product, or filling out a form.

Landing pages are often used in digital marketing campaigns, such as email marketing, search engine marketing, and social media advertising, as they help increase conversion rates by providing a focused and tailored message to the audience. They typically have a clean and simple design, with a clear call-to-action (CTA) that encourages visitors to take action.

Landing pages are often separate from a website's main navigation and may have a different look and feel than the rest of the website. This helps to ensure that the visitor's attention is focused solely on the desired action, increasing the chances of a successful conversion.

What makes a good landing page?

  1. Clear and Compelling Headline: The headline should grab the visitor's attention and clearly communicate the value proposition of the product or service.
  2. Relevant and Engaging Content: The content on the landing page should be relevant to the visitor's needs and interests, and should provide a clear and compelling reason to take action.
  3. User-Friendly Design: The design of the landing page should be visually appealing and easy to navigate, with a clear and prominent call-to-action.
  4. Mobile-Friendly Layout: With an increasing number of people accessing the internet via mobile devices, it's important to ensure that the landing page is optimized for mobile viewing and navigation.
  5. Loading Speed: Slow loading speeds can negatively impact the user experience and cause visitors to leave the page before taking action.
  6. Social Proof: Including testimonials, reviews, and social media shares can provide social proof and increase the visitor's trust in the product or service.
  7. Targeted Traffic: The quality and relevance of the traffic coming to the landing page can significantly impact the conversion rate. It's important to ensure that the landing page is effectively targeting the right audience and addressing their specific needs and interests.
  8. A/B Testing: Testing different variations of the landing page can help identify the most effective design and messaging, leading to higher conversion rates.

Anatomy of a converting landing page

A converting landing page is basically a webpage that tries to convince visitors to do something specific, like buying a product or filling out a form. To make one that works, you'll need a catchy headline, a good reason why people should take action, some social proof, a clear call-to-action, and a form to collect leads.

a layout of converting landing page
Template for a lead generating landing page

How can I help you?

Contact me and I'll design and develop a high-converting landing page for your business. You can trust that money invested in an ad campaign won't be wasted. With my thorough approach and years of experience, I'll help you present your offer in the best way possible. I'll consult with you on the copy and image/video assets that should be used for better conversion, and we'll create a powerful call-to-action that visitors can't miss. Don't leave such an important step in your business development to chance. Contact me for a free consultation and quote.

Written By
Karina Demirkilic
Founder | Lead Developer and Designer