I want to add a blog to my corporate website. What should I consider?

When it comes to adding a blog to your website, you've got two options: the "kinda-sorta method" or the comprehensive approach. If your aim is to get people subscribing to your blog updates, sharing your posts in the media, and actively clicking on the links you incorporate, then the comprehensive path is the way forward. Here are the key steps to follow.

  • Keyword Research: Conduct thorough keyword research to identify relevant topics and phrases that your target audience is actively searching for. Find keywords with high search volume and low competition, and strategically incorporate them into your articles.
  • Content Creation: Craft high-quality, informative, and engaging content that directly addresses the needs of your audience. While AI-generated content can be utilized, it's essential to ensure that it maintains a human touch, preferably curated by experts.
  • On-Page SEO Optimization: Implement on-page SEO strategies to enhance the visibility of your blog posts in search engine results.
  • Internal and External Linking: Include internal links to other pertinent blog posts on your site. Integrate external links to reputable sources to bolster the credibility of your content. While internal linking may seem straightforward, it can be challenging without maintaining a detailed blog post tree to identify suitable interconnections.
  • Visual Assets Creation and Optimization: A compelling blog should always incorporate visuals. Aim for a variety beyond stock photos or AI-generated illustrations, including infographics, charts, graphs, and maps. Optimization should encompass image compression and the addition of descriptive alt texts.
  • Social Sharing: Implement share buttons to facilitate the easy sharing of your blog posts by readers.
  • Social Media Integration: If your company has a social media presence, it's highly beneficial to share your blog posts on those platforms. If not, it is advisable to create accounts and commit to regular sharing to enhance visibility.
  • Schema Markup Incorporation: Integrate schema markup to provide search engines with additional context and improve the presentation of your content in search results.

If you're looking for a hassle-free solution, I can assist you every step of the way, providing a turn-key service to establish a robust and engaging blog for your business. Alternatively, if you already have a blog and are seeking improvements, I can help implement changes to ensure its vitality and continued success. Feel free to reach out for a quote.