My experience of working with Webflow templates on a real example. What are the benefits of templates? Is it all unicorns and rainbows when it comes to templates? When is it better not to use a template? Questions answered.
Laura's Beauty Treats
about the client
I was recommended to Laura by one of my previous clients. Laura runs a beauty studio that has recently switched its business model from being mobile to stationary. She needed a new website that would reflect this change and upscale her personal brand. She was also very decisive about switching from WordPress to Webflow for SEO reasons.
Main Challenges
1
Laura's beauty business was not her primary source of income, and it was crucial for her to maintain focus on her main enterprise. As a result, she had limited time and resources to invest in the website. This was the deciding factor in choosing to use a template.
2
We selected the Beauteria template, a one-page website, with the understanding that it would need to be expanded by adding new sections, pages, and a blog to meet our needs.
3
The decision to use a template proved to be a wise choice, as it significantly reduced the time and effort that would have otherwise been invested in the design process. By opting for a template, we were able to bypass the initial stages of design, such as conceptualization and prototyping, which can be time-consuming and resource-intensive. Instead, we were able to focus on customizing the template to meet our specific needs and preferences, resulting in a well-designed website in a fraction of the time.
4
conclusion
In conclusion, my client was thrilled with the final result of her website, which was modern, user-friendly, and properly structured. The website has improved its search engine performance, and we have continued the collaboration. This project serves as a strong testament to the benefits of using templates, as it saved my client significant time and effort that would have been required for a custom design. Had we chosen a custom design, the project completion timeline would have likely extended to 2-4 weeks longer.
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